Last updated: March 5, 2026
Introduction
99esim (referred to as "we", "us", or "our") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains what personal information we collect, how we use and share it, and the measures we take to safeguard it. It applies to all users of our services worldwide ("Services"), including our website and mobile applications (iOS and Android). By using 99esim's website, apps, or any related Services, you agree to the practices described in this Policy. If you do not agree with this Policy, please do not use our Services.
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any material changes by updating the "Last updated" date and, if appropriate, providing a notice on our site or via email. We encourage you to review this Policy periodically for the latest information on our privacy practices.
We collect several types of information from and about users of our Services in order to provide and improve our offerings. In line with data minimization principles, we only collect information necessary for the purposes described. The types of data we may collect include:
Personal Information: Information you provide that identifies you personally. This may include your name, email address, phone number, and mailing or billing address (for example, when creating an account or placing an order). If you make purchases, we (or our payment processor) collect payment details such as credit card information, but we do not store your full credit card data on our servers - payments are processed securely through accredited third-party providers.
Device and Technical Information: When you interact with our website or apps, we automatically receive technical data about your device and connection. This includes your IP address, browser type, device model, operating system, language, and other device identifiers. We also log the dates/times of access and how you arrived at our site (e.g. referring website). This information helps us ensure compatibility and security of our Services across different devices and platforms.
Usage Data: We collect data about your activity on our website and apps to understand how you use our Services. This usage data may include the pages or screens you view, features you use, links clicked, and the amount of time spent on various sections of our Service. We analyze this aggregated information to identify usage patterns and make improvements to the user experience.
Cookies and Tracking Information: Like most online services, we use cookies and similar tracking technologies to collect information about your interactions with our site. Cookies are small text files stored on your browser or device that help websites remember information about your visit (such as your preferences or login status). We also use tracking technologies in our mobile apps (such as analytics SDKs or device Advertising IDs) that function similarly to cookies, to gather usage statistics and improve the app experience. Please see Cookies and Tracking Technologies below for more details on how we use these tools and your choices.
We do not collect any sensitive personal data about you unless you choose to provide it. We ask that you do not send us sensitive information (such as social security numbers, health or biometric data, etc.), and we do not knowingly collect information about your racial/ethnic origin, religious beliefs, or philosophical/political views. Any data that has been anonymized or aggregated so that it can no longer be linked to you is not considered personal information and may be used by us for analysis or other purposes.
We use the collected information for various legitimate business purposes to operate and enhance our Services. These purposes include:
Providing and Improving Services: To process your orders and deliver the services you request (for example, to activate your eSIM plan and ensure connectivity). We also use your information to operate, maintain, and improve our website, apps, and customer experience (such as fixing bugs, optimizing performance, and developing new features).
Account Management and Support: To create and manage your user account, authenticate you when you log in, and provide customer support or technical assistance when you contact us. We may use your data to communicate with you about account-related issues (e.g. password resets, account updates) or to respond to your inquiries and requests.
Personalization: To personalize your experience on our platform. This means we might use your information to recommend products or promotions that are relevant to you or tailor the content you see (for example, suggesting eSIM plans for regions you frequently travel).
Analytics and Development: To analyze how users utilize our Services and perform research on usage patterns. This helps us understand what features are popular or where users encounter issues, so we can improve our Services and make informed business decisions. For example, we might look at aggregated data of how many users use a certain feature or at what time of day our app is most active.
Communications: To send you service-related notifications and updates. These include confirmations and receipts for your orders, alerts about your data usage or plan expiration, technical notices, security alerts, and administrative messages. If you have opted in, we may also send you marketing communications such as newsletters, special offers, or new product announcements. (You have the choice to opt out of marketing emails or texts at any time - see Your Rights below.)
Security and Fraud Prevention: To protect our Services and our users. We monitor and use data to prevent fraud, abuse, and other harmful activities. For example, we may use certain information to detect suspicious behavior or violations of our Terms of Service. This is done to safeguard the integrity of our platform, our network, and other users.
Legal Compliance: To comply with applicable legal obligations and regulatory requirements. This includes using or disclosing information as required by law, court order, or other government request. We may also use your data to enforce our Terms and investigate or help prevent security issues or potential fraud, and to protect our rights and the rights of our customers or others.
We will only use your personal information for the purposes we have described above and will not use it in a manner that is incompatible with those purposes without your consent. If we intend to process your information for a new purpose not outlined in this Policy, we will provide you with notice and obtain your consent when required.
We value your privacy and do not sell your personal information to third parties for profit. However, we may need to share certain information in the following circumstances in order to run our business and provide our Services to you:
Service Providers and Partners: We share information with trusted third-party service providers who perform functions on our behalf. This includes, for example, payment processors, data hosting providers, customer support tools, analytics companies, marketing/email service providers, and telecommunications partners (to deliver eSIM connectivity). These third parties are only given the personal information necessary to perform their specific services, and they are bound by confidentiality obligations to protect your data. They are prohibited from using your information for any purpose other than delivering services to us and to you.
Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be transferred as part of that business transaction. In such cases, we will ensure the new owner continues to honor the privacy commitments we have made in this Policy.
Legal Requirements and Protection: We may disclose your information if we believe in good faith that such action is necessary to comply with a legal obligation (e.g. in response to a subpoena, court order, or government request) or to enforce our Terms and policies. We may also share data when we believe it is necessary to investigate or prevent illegal activities, suspected fraud, or situations involving potential threats to the safety or rights of any person.
With Your Consent: We will share your personal information with companies, organizations, or individuals outside of 99esim when we have your consent to do so. For instance, if you opt-in to a specific third-party integration or request us to share data with a partner, we will honor that request.
Aggregated or Non-Identifiable Data: We may share information that is aggregated or de-identified (so it cannot be linked back to you personally) with third parties. For example, we might share generalized statistics about our user base or usage patterns with prospective partners or advertisers. Any such data will contain no personally identifiable information and is used for purposes such as industry analysis, research, and improving our Services.
Aside from the situations above, we will not disclose your personal information to third parties unless you have been informed at the time of collection or we have obtained your permission. If you have any questions about third parties that may have access to your data (for example, our current list of subprocessors), feel free to contact us.
Cookies are small text files placed on your device that allow us to remember certain information. When you visit our website, we use cookies and similar technologies to enhance your experience and gather data about usage of our site. Here is how we use these tools:
Essential Cookies: These cookies are necessary for our website to function properly. They allow you to navigate the site and use key features (for example, maintaining your login session or remembering items in your cart). Without these cookies, services you have asked for (such as accessing secure account pages) cannot be provided.
Analytics Cookies: We use cookies and third-party analytics tools (like Google Analytics) to collect information about how visitors use our site. This includes which pages are visited, how long users stay, and any errors encountered. We use this data to improve our website's design, features, and content based on user behavior. The information collected by these cookies is aggregated and not used to identify you personally. It helps us understand trends and user needs, enabling us to enhance the user experience.
Advertising and Marketing Cookies: With your consent, we may use cookies or similar tracking technologies for marketing purposes. These cookies remember your visits to our site and help us and our advertising partners show you relevant ads on other websites or apps. For example, if you visit our site and show interest in certain travel eSIM plans, you might later see an advertisement for 99esim on another site. Any such advertising identifiers or cookies we use are intended to provide you with a more personalized marketing experience. You can opt-out of interest-based advertising through your browser or device settings as described below.
In addition to cookies, we may use other tracking technologies in our mobile applications, such as software development kits (SDKs) or device identifiers. These work like cookies by collecting information about your app usage and device. For instance, we might use an analytics SDK to measure app performance or an Advertising ID (a unique, resettable identifier on your device) for analytics and marketing personalization. These tools help ensure our app functions correctly and that we serve relevant content to users.
Your Choices: You have control over cookies and tracking technologies:
Browser Cookies: Most web browsers automatically accept cookies, but you can usually modify your browser settings to block or delete cookies. You can set your browser to refuse all or some cookies, or to alert you when cookies are being sent. Please note that if you disable or delete cookies, some features of our website might not function properly. For more information about managing cookies, refer to your browser's help documentation. (Some cookies that are not essential can also be individually disabled via our cookie banner or preferences, if available.)
Do Not Track: Our website currently does not respond to "Do Not Track" signals. If you have enabled a Do Not Track setting in your browser, we will still honor the cookie preferences set in our cookie consent tool (if applicable), but we may not specifically block analytics or other scripts based solely on a DNT signal due to the lack of an industry standard.
Mobile App Tracking: If you are using our mobile app, you can control certain tracking at the device level. Both iOS and Android provide options to limit ad tracking or reset your device's advertising identifier. For example, on Apple devices you can enable the "Limit Ad Tracking" setting, and on Android devices you can use the "Opt out of interest-based ads" setting. Using these options will reduce the personalization of ads you see, but it won't disable all analytics or necessary app tracking. You can also manage app permissions (such as location or camera access) through your device settings - our app will only access such data if you have given permission, and solely for the purposes that you allow (for example, using the camera to scan an eSIM QR code).
Opt-Out Options: We may provide additional opt-out or privacy preference choices on our website (such as a cookie consent banner or a link to adjust cookie settings). Where applicable, you can use those tools to customize your tracking preferences. For third-party advertising networks, you can also visit websites like the Network Advertising Initiative opt-out page or YourAdChoices to manage your preferences for interest-based advertising.
We take the security of your personal information seriously. 99esim implements industry-standard security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include physical, technical, and administrative safeguards such as encryption, secure server infrastructure, firewall protection, and strict access controls. For example, when you enter sensitive information (like payment details) on our website, we use Secure Socket Layer (SSL) technology to encrypt the transmission of that information. We also restrict access to personal data to authorized personnel who need it to perform their job duties.
While we strive to protect your information, please be aware that no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data. However, we continuously monitor for potential vulnerabilities and attacks, and we update our security practices in light of new risks and developments. If you have reason to believe that your interaction with us or your account security has been compromised (for example, if you notice suspicious activity in your account), please contact us immediately so we can investigate and take appropriate action.
We will retain your personal information only for as long as necessary to fulfill the purposes we collected it for, including any legal, accounting, or reporting requirements. This means we keep your data while your account is active or as needed to provide you with services, and for a reasonable period thereafter. For example, we might retain your purchase history to comply with tax and financial regulations, or keep certain information to resolve disputes or enforce our agreements.
When we no longer have an ongoing legitimate business need to use your personal information, we will either delete it or anonymize it so that it can no longer be associated with you, in accordance with applicable laws. If deletion or anonymization is not immediately possible (for instance, because the data is stored in backup archives), we will securely store the data and isolate it from any further use until deletion is feasible.
We may update or revise this Privacy Policy from time to time. If we make material changes, we will notify you by means appropriate to the significance of the changes, such as by prominently posting a notice on our website or within the app, or by sending you an email notification. Minor updates (for example, clarifying language or updating contact information) may be simply reflected by an updated "Last updated" date at the top of this Policy.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Services after any changes to this Policy constitutes your acceptance of the revised terms (to the extent permitted by law).
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please do not hesitate to contact us. You can reach our privacy team by email at info@99esim.com. We will be happy to assist you and address any issues you may have.
Thank you for trusting 99esim with your global internet needs. Your privacy is important to us, and we are committed to safeguarding your personal information while providing you with quality service.